“ABSOLUT Truth” | ABSOLUT Vodka

Tasked with re-invigorating brand awareness around ABSOLUT Vodka amongst its target New York City consumers, I helped develop a short-form content series as part of a hyper-local marketing campaign. The series featured interviews with Jim Jones, Alex & Zach Frankel, Lizzy Goodman, Michael Musto, Minya Oh, Ramona Singer, Stretch Armstrong, and Amanda Lepore, asking the City’s most iconic figures to speak (candidly) about what it means to be a New Yorker.