Global Artist Exchange | Smirnoff

 Tasked with celebrating Smirnoff’s message of universal inclusivity, I helped develop a multi-platform artist partnership program staged in Los Angeles. The initiative engaged street artist Morley to interview dozens of illegal immigrants and translate their stories into podcast episodes and YouTube videos. He then painted his favorite lines onto customized wild-postings - featuring QR codes for consumers to engage further with each story - placed around Los Angeles, just in time for July 4th.