Tasked with re-invigorating brand awareness around ABSOLUT Vodka amongst its target New York City consumers, Luca helped write and develop a short-form content series and hyper-local OOH campaign as part of a full-integrated marketing campaign. The content series featured interviews with Jim Jones, Alex & Zach Frankel, Lizzy Goodman, Michael Musto, Minya Oh, Ramona Singer, Stretch Armstrong, and Amanda Lepore, asking the City’s most iconic figures to speak (candidly) about what it means to be a New Yorker and launched in partnership with New York Magazine.