Cultivating HPNOTIQ’s distinctly tongue-in-cheek and elevated hip-hop brand identity, Luca wrote and developed an original music video starring 2 Chainz, incorporating the brand and its iconic bottle into the framework of his song “Not Invited.” Captured from the unique perspective of 2 Chainz’s luxury French bulldog, Trappy, the music video seamlessly blended together Hpnotiq’s visual and cultural iconography, while retaining 2 Chainz’s personality and musical flair.