Designed to incubate cultural awareness around Foot Action as a brand for millennial streetwear consumers — for whom “humor” and “hip-hop” represented major passion points — Luca wrote and developed an original short-form content series aligned with the brand’s “Summer Hustle” campaign. The series featured hip-hop legend and trap godfather Gucci Mane offering financial and personal guidance to aspiring entrepreneurs, along with his colleagues, MadeinTYO and Cousin Stizz.